Banner ads remain one of the most widely used forms of online advertising. These graphical advertisements appear on web pages, often at the top of the screen. They strive to capture user viewership and market products, services, or brands. As a result of their popularity, banner ads occupy a major role in the online advertising industry. They prov

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who deceive systems for financial gain. A side-by-side evaluation of legitimate traffic versus fraudulent activity can be invaluable in under